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Demo · SaaS

About NorthMetric

Analytics built for the people who ship

We started NorthMetric in 2021 because product teams were still waiting three days for a data analyst to answer a two-minute question.

Our founders built internal analytics at two scale-ups and watched the same pattern each time: the data existed, but only three people could reach it.

NorthMetric puts funnels, retention and cohorts behind plain-English questions. Today 2,100 teams run about nine billion events a month through us.

NorthMetric work

What we stand for

Answers, not dashboards

A question should take thirty seconds, not a ticket to the data team.

Your data stays yours

SOC 2 Type II, EU and US residency, and full export at any time.

Priced to grow into

No per-seat billing. Invite the whole company on any plan.

The people

Sana Whitfield

Co-founder & CEO

Previously head of product analytics at Kitewire.

Devon Park

Co-founder & CTO

Built the event pipeline that handles nine billion events a month.

Amara Boateng

VP Customer Success

Runs onboarding — median time to first funnel is eleven minutes.

Try it on your own data

14-day trial, no card required. Set up takes about ten minutes.